Our cherries are grown and sourced from our very own orchards across four different prime growing regions in Victoria. Being one of Australia’s largest and most established cherry growers gives us the unique opportunity to source the cherries for our juice from our very own soil.

Hand-picked and hydrocooled to lock in freshness, there are no unknown or uncontrolled steps in our supply chain. Our cherries are then graded using sophisticated grading technology, ensuring the cherries that go into our juice are not spoiled seconds, but fruit that meets our strict quality standards for colour, flavour and sweetness.

 Nothing added - ever. Just PURE cherry goodness.

As one of Australia’s largest cherry growers, we are continually working towards a vision of reducing waste across our crop (which is no small feat).

Alongside our ongoing partnership with Foodbank Australia to help support communities in need, we have also developed a range of delicious cherry products using our fruit, including jams, ice-cream and beverages, available seasonally at our farmgate store.

Launching our PURE Cherry Juice is the next step in this journey. With every bottle containing up to 2kg of cherries, it allows us to sustainably capture the goodness of cherries and carry their benefits through to YOU, long after the cherry season has finished.